Pricing and Brand Equity Assignment Example | Topics and Well Written Essays - 250 words

Pricing and Brand Equity - Assignment Example Creative brands are given the permission to utilize non-normative strategies without consumer permission. Moreover, apart from the inferential mechanism underpinning this licensing impact, innovative brands not only escape the penalty associated with using a categorical strategies, but also gain for using such strategies (Barone and Jewell 2013). One popular measure of success for brands of business entities is the customer-based brand equity. It is an asset that can be a background for a competitive edge and the long-term profitability of a business enterprise (Barone and Jewell 2013). Brand equity regards stakeholders’ response to the marketing efforts concerning objects distinct to the particular brand. It focuses on financial and strategic issues to raise the brand over other available alternatives. There is a broad range of strategies in which a firm can get innovation licensing and intellectual property copyrights. When a company innovates, it establishes a form of monopoly coming from the intellectual property rights it gets. A firm can also get property rights by licensing intellectual property from another company in order to expand business margins. Another strategy is entering into a joint venture of innovations and licensing such innovation as a common intellectual property copyrights to the company (Palfrey, J. 2011). Clients can contribute such intellectual property licensing for free. A corporation can exercise its licensed innovation and property rights entirely by excluding others from using it. However, a company can better benefit from such intellectual property rights over their innovations by licensing, selling or giving away part of the property rights. It constitutes a firms innovative licensing marketing strategy(Barone and Jewell 2013). A company might also offer the license to any other company in an open access, with an aim of gaining a

The orgins of stunt performance in theater Research Paper

The orgins of stunt performance in theater - Research Paper Example There were no thoughts about stunt performance in the early film industry. If anything demanding needed to be done in the film, producers used to hire desperate or crazy fellows to perform these actions. The first known professional stuntmen were buster Keaton and Keystone Kops. They learnt this through trial and error, and slowly perfected. All stunts action in films was real; no faking of actions took place. In most cases, early stuntmen were comedians and spent most of their time entertaining their audience in theatres (Claudia 56). In the beginning of the 20th century, audience’s interest in serial movies rose. The demand called for evolution of more risky stunt; film producers doubled their actions and made their scenes more dangerous. The rise of the American in 1910 was also a factor that led to growth stunt people and movie stars. Yakima Canutt and tom Mix were among the most famous stuntmen in this period (History of theatres nd. In 1970s, this was the beginning of technological advancements. It was a period that air bags, bullet squibs, and air rams developed. The evolution has continued up to date for computer has come to reduce the risk involved in these arts (History of theatres n.d). Although computers can develop graphics like the above, they can never by as real as what was produced before their evolution. The above graphic is a real illustration of a man hanging with a wire (Lambert 67). The first theatre recorded in reference to world’s records was introduced by the Romans. They had copied this philosophy from the Ancient Greek. The constructed semi circular structures using wood, but were later reconstructed using stones. They had a raised stage with seats surrounding it. They were built in the open air, inside big halls, or barns. Elizabethan theatres in London borrowed ideas from this knowledge. An ideal example is the Globe theatre in London (History of theatres n.d). One of the most common stunt effects is stage combat.